旅游地形象形成的心理过程及其影响因素

THE PSYCHOLOGICAL OF PROCESS AND INFLUENTIAL FACTORS IN THE FORMATION OF DESTINATION IMAGE

旅游地形象的策划和宣传对提升旅游地的形象意义重大,但成功的形象策划和宣传需建立在相关理论的基础上,特别是形象心理的理论基础上,本文从旅游地形象概念内涵和特征入手,分析旅游地形象形成的心理过程及其主、客观影响因素.

The planning and propaganda of a tourist destination image is very important to promote the image of a given tourist destination . But successful image planning and propaganda ought to be based on the relative theories, especially on the theory of psychology . This paper probes into the concept and traits of tourist destination image and makes an analysis on the psychological process off its formation and influential factors.