摘要
商业银行客户经理制的出现是经营理念的创新,但其实际运作中存在营销观念落后,客户经理综合素质欠缺,机构设置难以适应业务发展需要,信息系统落后和监督管理机制不健全等问题。为促进其发展,商业银行应采取有效措施,尽快规范和完善客户经理制。
This paper explores issues relating to the Account Manager System, i.e. meaning, background, advantages, initial effects as well as problems brought about by its implementation in our commercial banks. It also proposes some strategies for further improvement.
出处
《金融理论与实践》
北大核心
2004年第7期81-82,共2页
Financial Theory and Practice
关键词
客户经理制
营销
商业银行
the Account Manager System
marketing
commercial bank
