对传播学中使用与满足理论的再探索

A Review of the “Using and Satisfied” Theory in Communication Studies

以现代传播学的发展为背景 ,以受众谱系中的发展脉络为史线 ,使用与满足理论具有的地位及意义是重大的 :该理论使研究视角从以传播者为中心转向了以受众为中心 ;从功能主义的视野出发 ,该理论体现了媒介在微观与个人层面上的功能 ,以及它后期又如何试图从功能主义的框架中挣脱出来 ;

The “Using and satisfied” theory in communication studies, which is proposed under the conditions of the development of modern communication studies and regards the developing trace of the receptor pedigree as its historical thread, is of great significance: it now stresses that the study of communication is receptor-centered, rather than diffusionist-centered. From the initial perspective of functionalism, the theory reveals the functions of the media at micro and personal levels and how the theory tries to free itself from the frame of functionalism. The internal defect of the theory is shown as its absence of criticism character.