形式系列广告的传播优势分析

An Analysis of the Diffusing Advantages of Formalistic Advertisements

形式系列广告在众多的广告形式中倍受青睐的原因 ,主要在于它独特的传播优势所带来的良好的广告效果。形式系列广告的传播优势主要有视听上的优势、内容上的优势、记忆上的优势这三种。形式系列广告的传播优势尽管很明显 。

There are mainly three advantages of formalistic advertisements. First, formalistic advertisements have the audio and visual advantage. They attract the attention of the audience by using various audio and visual means. Second, those advertisements have the advantage of content, thus fetching the audience and broadening the totality of message. Last but not least, those advertisements have the advantage of long-term menory.