摘要
当前 ,国内期刊竞争烽烟四起 ,国外强势期刊伺机入境 ,一场更大的期刊市场争夺战正在悄悄打响。纵观品牌期刊的形象树立 ,输入先进的文化理念 ,凸现高品位的文化含量 ,是期刊建立核心竞争力、吸引读者、经久不衰的魅力所在。
At present,the flames of war rise all around in the domestic periodical competition and the foreign surging periodical waits for an opportunity to enter our country. A heavier periodical market fight going on silently. A qualified journal should make a general survey of brand image of periodical established, input the advanced cultural theory, and show especially premium culture content.
出处
《湖南大众传媒职业技术学院学报》
2004年第2期100-101,共2页
Journal of Hunan Mass Media Vocational and Technical College