摘要
随着高等教育进入大众化阶段,高校毕业生就业已迈向大众化,分析了在“大众化”就业形势下,高职院校就业工作要引入市场营销理论,找准办学定位,加强就业教育,提高就业服务质量。
With the advanced education coming into the period of popularity , finding employment has stepped into a popular period . This essay mainly analyses that in the new situation of popularity , employment of higher vocational colleges should take new method : to bring in to the theory of marketing , adjust the orientation of school running , strengthen the employment education and improve the quality of employment service.
出处
《襄樊职业技术学院学报》
2004年第3期64-66,共3页
Journal of Xiangfan Vocational and Technical College
关键词
高职院校
大众化就业
市场营销理论
就业教育
就业服务
higher voctational schools
popularized employment
the theory of marketing
employment education
employment service