关于艺术行销概念与方法的对话

The Concept and the Method of the Art Marketing

通过对话的形式来探讨艺术行销的概念、行销组合的基本元素以及艺术行销的方法,从而使大家认知艺术行销绝非是一种短视近利的推销手段,而是一种如何认识观众、了解其需求,进而吸引他们到场参观的方法学。

The article discusses the concept of the art marketing, the basic elements and the method of the art marketing, inorder to show it is a methodology to know about the process of art marketing, but not a simple way of sale.