摘要
在对不同体育媒介受众的结构特征研究的基础上,进一步考察了体育新闻受众的心理及行为特征。研究认为,体育新闻受众是一个庞大的群体,以收入水平居于中等、受过高等教育的年轻男性为主;体育新闻受众的形态特征决定了不同体育媒体的定位策略;体育新闻受众接触体育媒介的主要动机要求充分挖掘体育新闻的情感特质;体育新闻受众的乐群性有利于体育新闻的进一步普及并影响体育媒介的发展。
On the basis of research on the modality of various sports medium audience, the writer investigates the psychological and behavioral characteristic of audience of sports news. The writer considers: Audience of sports news is a huge colony and the majority of this colony is young male of middle-income and high educationed; modality of sports news audience determines orientational strategy of various sports medium; the emotional idiosyncrasy of sports news is required to be excavated by the motivation of sports news audience by touching sports medium, the gregarious of sports news audience is propitious to the development and popularization of sports news.
出处
《成都体育学院学报》
CSSCI
北大核心
2004年第4期20-23,共4页
Journal of Chengdu Sport University
关键词
体育新闻受众
结构特点
心理行为特征
audience of sports news
characteristic of structure
psychological and behavioral characteristic
