论出版社经营管理中的关键环节

Study on the key links of the operation and management in a press house

随着改革开放的深入发展及国内外图书出版业竞争的日趋激烈 ,出版社在经营管理中必须抓好选题策划、市场营销、成本控制、人才队伍建设这几个关键环节。

With the rapid development of open reform in books publishing business both abroad and at house, press house must well perform these key links such as topics selecting, marketing, cost controlling and personnel construction etc.