摘要
两次“有所为而有所不为”的选择成就了今天的达美乐：第一次选择的结果。是让达美乐发展成为了一家大公司。第二次选择，则使公司在2001至2003年的美国经济衰退期间，关键业绩指标超过了行业老大必胜客，并为上市铺平了道路。
出处
《成功营销》
2004年第7期95-98,共4页
V Marketing China
同被引文献26
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