B2B电子商务事例研究

Case study B2B e-commerce

电子商务技术正在当前国际企业界方兴未艾,我国也在积极起步。对于电子商务的内涵及其范畴的界定,尤有确切认定的必要。审视国际成功建立电子商务的典型案例,分析其必备前提条件并预见其发展方向,为发展我国化工企业电子商务提供借鉴,这无疑是很有必要的。

By year 2003,most of survived B2B e-Marketplaces in America have financially achieved the break-even after years' of dif-ficulties.A comprehensive analysis of the B2B e-Commerce industry history in North America has revealed the technical and businessreasons leading to the success or the failure.The lessons learned from these case studies are valuable to the B2B e-Commerce develop-ment in Chinese Chemical Industry.As any other industry in China,the chemical industry is undertaking the transition from the plan-ning economy to the market economy.The monopoly power inherited from the planning economy is a natural advantage for B2B e-Com-merce to form the critical mass.It can help promoting the B2B e-commerce revolution if used properly.A list of recommendations for e-commerce in Chemical Industry in China is presented.