摘要
汉语商标命名国际化大致经历了汉字化、拼音化和英语化三个阶段。实现汉语商标命名国际化的手段主要有直接翻译法、谐音仿译法、取义拼缀法。
The internationalization of Chinese brand-naming has three historical periods, namely: Chinese character, Chinese phonetic alphabet and English. The direct translation, the homophonic translation with imitation, the composition of semantic feature, the alteration of Chinese phonetic alphabet and the independent naming are main methods to realize the internationalization of Chinese brand-naming.
出处
《汉语学习》
北大核心
2004年第4期46-49,共4页
Chinese Language Learning
关键词
商标命名
国际化
方法
brand-naming
internationalization
method
