社会问题管理领域的企业声誉研究

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摘要本文将聚焦于社会问题管理领域中的企业声誉研究,介绍声誉的定义、构成要素、形成模型和一种评估声誉的方法。这些内容将有助于我们更深刻地理解企业声誉。

作者徐金发刘靓

机构地区浙江大学管理学院

出处《经济管理》 CSSCI 北大核心 2004年第16期21-26,共6页 Business and Management Journal ( BMJ )

关键词企业声誉社会问题管理利益相关者评估

参考文献18

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经济管理

2004年第16期

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