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关系营销与企业间关系的控制机制研究 被引量:2

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摘要 在关系营销战略的实施过程中,企业与相关各方建立长期、相互信赖的合作关系是最为重要的。但关系中的机会主义行为常常导致关系的破坏,且难以避免。企业间关系的维护主要通过人质机制、社会机制和目标一致性机制发挥作用,3种机制的运作基础和条件不同,需要互补配合才能起到应有的作用。
作者 童煜 吴淼
出处 《经济管理》 CSSCI 北大核心 2004年第16期53-57,共5页 Business and Management Journal ( BMJ )
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参考文献7

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二级参考文献20

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