摘要
今年一开春,广州市番禺区迎宾路上两家新成立的汽车用品店隔路而立:一家是日资企业“悦路安”,一家则是中国的本土企业“AEC车路饰”。这两家企业形成分庭抗礼之势,意味着中国汽车用品市场已吹响了中外资企业角逐的号角。
The swelling car marts induce a large automobile
accessories market.Statistic shows that by the year of
2005,the sale volume of the ornament-related products
will reach 42 Billion Yuan,doubled up to 84 Billion
Yuan by 2010.Owning to such characters of 'low-
cost,high-profit' and market-immaturity in
Automobile Accessories industry,a great number of
Sino/foreign enterprises swarm therein.Up till now,
approximately 30 overseas companies have declared
their decision to enter China's market,among which
Autobacs and Yellow Hat hit the top.The said two
companies both implement franchises system and
stress on service improving and brand building process.
Such a challenge however renders no pressure on the
domestic companies.
出处
《中国科技财富》
2004年第5期38-42,共5页
China Science and Technology Fortune Magazine
