构筑数字电视服务营销竞争优势

Constructing the Competitive Advantage of DTV Service Marketing

发展数字电视的意义超出了数字电视本身 ,它在引发一场信息技术革命的同时 ,也面临着信息服务市场激烈竞争的紧迫挑战 ,针对过去两年我国数字电视客户市场发展中出现的困难和障碍 。

The development of DTV means much more than the service itself. With the revolution of information technology, DTV has been confronting hard competition. To locate the key difficulties of the subscription development based on the theory of competition, the author analyzes the strategic importance and implementation requirement of setting up the competitive advantage of DTV service marketing.