加入WTO对我国旅行社业的影响及应对策略

The Influence of WTO Entry on Chinese Travel Agency and the Countermeasures

加入WTO后,在旅游业中受到冲击最大的是旅行社,旅行社应珍惜时间抓住机遇,分析目前存在的不足,在政府保障措施下,采取应对策略,尽快壮大,避免今后处于被动局面。

The entrance to WTO has exerted an influence on Chinese tourism in which it is the travel agency that gets the strongest impact. In this case, the travel agency in China should make the best use of the opportunity to grow more mature as soon as possible under the governmental protective policy. On analyzing the existing disadvantages, the travel agency should take countermeasures accordingly so as to keep away from the disadvantageous circumstance which may occur in the future.