浅谈跨文化营销应注意的沟通问题

在跨国经营中 ,文化差异给企业营销活动带来重大影响 ,成功的营销建立在成功地跨越文化差异的基础上。本文分析了跨文化营销应注意的语言和非语言沟通问题 。

The cultrual differences cause great influences on the compony's marketing activities,especially in the operating between countries.And successful marketing are always constructed on the basis of going through culture differeces successfully.My following paper analyze the language and non-languane communacation which would be paid attention to in marketing between different cultures,also I think that would be helpful to our companies.