刍议商品房销售广告

On Selling Advertisement of Commercial Houses

本文通过对当前商品房销售中纠纷日益增加的成因分析,提炼其中“虚假广告”这一成因,并加以认真剖析,并以社会实例为依托,结合法律关于广告及要约、要约邀请的相关规定和解释,详细阐述广告在不同形态下的不同性质,乃至于不同性质引发的不同法律后果,意在对陷入商品房纠纷中困惑的人群能有所启迪。

The thesis gives us a detailed expatiation on different kinds of advertisement in different forms, furthermore on different legal consequences caused by the different nature through the analysis of the reasons for increasing disputes day by day during the present selling of commercial houses, abstracting the false advertisement as one of the reasons and taking it apart according to the social practical examples and combined with laws on related regulations and explanations of advertisement, offer and offer invitation. And it means to enlighten those puzzled people who are plunged into the disputes of commercial houses.