互联网信息服务的市场特征与赢利模式创新

On Market Characteristics of Information Service on Internet and Its Business Modal Innovation

互联网服务市场具有强烈的网络外部性、零边际成本等区别于传统市场的特征 ,这些特征既对互联网企业创造价值的方式有一定影响 ,更对企业实现利益回报的方式有重大影响。因此 ,产业链横向扩张模式的形成及其创新将成为互联网企业和相关传统企业获得持续竞争力的源泉。

The market of internet service is different from the traditional market in the characteristics of the network externality and the zero-marginal-cost. Those special characteristics not only affect the mode of value creation for internet enterprises, but also play an important role in its way of gaining the return of value. The innovation of business modal for internet enterprises and relevant traditional enterprises will become the headspring of obtaining the core competence.