企业品牌定位的阶段特征与路径分析

The Stage Feature and Route Analysis of Enterprise Brand Location

市场定位是企业开展市场营销活动的必要性工作。市场定位可以通过产品定位、战略定位等方式进行。但随着市场经济的发展和经济全球化步伐的加快,品牌定位替代了原来的产品定位与战略定位,使之成为企业市场定位发展的主流。而品牌定位的研究可以给企业以更多的启迪与借鉴,推动企业品牌定位的发展。

Market location is that enterprise develops the necessaryness work of market's campaign. Market location can go on through the way of product location and strategic location. But brand location has replaced them along with the development of market economy quickly and the economic globalization step , which make it become the main stream of enterprise market location. The research of brand location can give enterprise with more enlightenment and reference,promote the devlopment of enterprise brand location.