乌鲁木齐绿洲城市旅游形象设计研究

A Design on Tourist Image of the Oasis City Urumqi

该文依据乌鲁木齐绿洲城市旅游资源特色以及对客源市场问卷调查,阐述乌鲁木齐市旅游景区开发与规划未能体现民族风情,旅游形象不鲜明等问题,认为乌鲁木齐绿洲城市旅游形象设计要从理念、视觉、行为设计三方面进行,特别是视觉形象设计要注重体现其民族风情、休闲度假、旅游购物、美食文化等旅游形象。提出旅游形象设计的传播策略,同时认为旅游形象设计与传播是动态循环发展过程。

Based on characteristics of tourism resources and tourist questionnaire investigation of the oasis city Urumqi, the paper thinks Urumqi tourism development cannot show the image of ethnic cultural resources and unique history culture for lacking of tourism brand.The paper considers Urumqi image design should be from MIS,VIS and BIS,especially from VIS so as to indicate the image of ethnic culture, recreational tourism, tourism shopping and so on.In addition, the authors put forward the strategy of communicating and the dynamic recycling development of tourism image designation and communication.