论企业的危机管理

On Crisis Management of Enterprises

危机对企业生存和发展有极大的危害 ,已引起国外许多企业家的高度重视。随着市场竞争程度的不断加剧 ,企业面临的危机愈来愈多 ,因此 ,实行危机管理已是迫在眉睫。本文叙述了危机管理的必要性和紧迫性 ,然后对如何预防危机、化解危机。

Crisis does great harm to enterprises, and has attracted much attention from foreign enterprineurs. As market compitition becomes more and more extensive ,enterprises face more and more crisis, which indicates that crisis management is much urgent.This essay discusses the necessity and urgenty of enterprises'crisis management, and explores how to deal with crisis prevention,crisis settlement,and puts forwards how to remould the character of enterprises.