摘要
互联网已经基本上改变了市场营销环境 ,在线品牌与离线品牌的重要性毋庸置疑 ,虽然在线品牌与离线品牌建立的方式是一样的 ,但是在线品牌与离线品牌无论是在两种品牌的环境、品牌增加价值的来源 ,还是在品牌价值的传递过程、成功的管理要素上 。
The Internet has had a profound impact on the way business is being conducted,and whether brands on the internet or off-line is very important for enterprises .Though their brands establishing are same, their environment, the source of added value, the brand value delivering, and key factors that contribute to managing a successful brand are different.
出处
《华东经济管理》
2004年第4期150-152,共3页
East China Economic Management
