企业商业标识知识产权保护策略

The Protecting Tactic of Intellectual Property of the Business Identifier in Enterprises

商业标识即商业意义上的“识别性标记” ,是企业重要的无形资产。在企业竞争进入了质量竞争和品牌竞争阶段之后 ,商业标识在市场竞争中的作用日益凸显。立足长远发展的现代企业应当考虑商业标识的保护策略 。

The business identifier, in other words, identifiable marker in business, is the important intangible value for the enterprises nowadays. When the enterprises competition has entered the stage of competitions in quality and brand, the effect of the business identifier would become more and more obvious. In order to protect their own intellectual property, those modern enterprises pursuing long-term development should put the protecting tactics of the business identifier into consideration.