基于反应时范式的内隐社会认知研究方法

The Research Method of Implicit Social Cognition Based on the Response-time Paradigm

三种新的内隐社会认知研究方法———IAT、GNAT和EAST ,这些方法采用反应竞争任务 ,考察概念间的联结强度。IAT通过对个体在不同任务上的操作 ,考察不同目标与属性间的联系、GNAT考察某一特定对象和评价间的联系 ;EAST考察被试在一个任务上的操作来推断个体对目标的评价。

This paper tries to introduce three ways to assess individual social cognition indirectly-IAT and GNAT?EAST-the new variants of IAT.All these ways adopted response competition tasks to examine the strength of associations involving target and attribute concepts.The IAT effect depending on the comparison of performance in two different tasks reflected the relative strength of associations.GNAT could examine automatic social cognition toward a single target category.EAST was an alternative way to assess an individual's evaluation of targets by comparing the performance in different trials within a task.The present paper also discusses the relationships between various implicit measures and potential applications.