摘要
零售业不仅是销售渠道,它也应和制造业一样,打造自己的品牌。从自营品牌和制造商的品牌两者的关系,绿色品牌的创建及名牌服务制胜等3个方面,探讨中小零售业创品牌之路。
Small and medium-sized retailing is not only distribution channels,it must create its brand as well as manufaturing.In this article,how can brand created in Small and medium-sized retailing is probed into from three facets,the relation between retailer's brand and manutacturing brand,the creating of green brand,get the upper hand of famous service brand.
出处
《科技进步与对策》
CSSCI
北大核心
2004年第5期79-80,共2页
Science & Technology Progress and Policy
基金
湖北省中小企业研究中心项目(WH2003036)
关键词
中小零售业
绿色品牌
服务品牌
贴牌商品
购物环境
Small and medium-sized retailing
retailer's brand
green brand
service brand
