营销突围

Marketing Breakout

从新世纪营销理论发展趋势出发,分析了当前营销本质变化的原因,以及如何从理论上和实践上应对这种新的发展趋势,为营销理论的发展及运用提供了一种新的思考角度。

This paper discusses the marketing theory trend and analyses that the reason of marketing matter changing and how to cope with the new trend.So we can hold a new kind of thinking method of marketing theory.