联想TOP卖什么

What Lies Behind Lenovo TOP

有些观察家认为,TOP计划意在“出口转内销”,即通过塑造国际化形象促进联想产品在国内的销售。如果3亿美元所起的作用在于“出口转内销”,将是对联想新政的莫大讽刺。

Lenovo Group, the largest high-tech enterprise, has joined the Sixth International Olympic Committee's Global Sponsorship Program, the Olympic Partner Program (TOP). As a TOP, Lenovo will support the Olympic Organizing Committees and National Olympic Committees around the world by providing computer equipments and services to both the Turin Olympic Winter Games in 2006 and the Beijing Olympic Games in 2008. In return, TOP partners will benefit from using Olympic intellectual property for marketing and promotions. At the same time, TOP partners are granted exclusive worldwide marketing opportunities, especially to Lenovo, who aims to be a globalized enterprise. It is the first important act Lenovo took after falling short on the past three-year plan which has threatened Lenovo's aspiration of 'a technology driven, service oriented, and international Lenovo'. Reviewers criticize that Lenovo is gambling over the TOP which will cost $300 million. To comfort the shareholders, CEO Yang Yuan-qing claims that he is confident with Lenovo's financial abilities, technological power and service capabilities. Yet qualms still refuse to be assuaged.