浅析CRM系统中的三个客户观念

Thiee client concepts in CRM system

客户关系管理是当前企业营销管理中的一项重要工作。而基于信息技术和互联网技术的客户关系管理强调:客户是企业的重要资源:全方位的、技术化、系统化的客户关怀及运用客户知识为企业创造价值的客户智能。

CRM (customer Relation ship Management) is the key subject of management in marketing enterprise at present. Based on the information technology and Internet technology. CRM stresses, client is the important resoure of the enterprise: full-sided. technical and systematic concern for the clients as wen as client intelligence which employes the knowledge of client to make profits for the enterprise.