基于联盟的云南烟草企业持续发展战略研究

Research on Sustainable Development of Yunnan Tobacco Enterprises Based on Alliance

分析了目前云南烟草企业发展所面临的环境特点,同时,从烟草行业价值链的特点分析了云南烟草企业的优势与劣势。最后,从联盟战略的角度提出了云南烟草企业的一些发展战略。

Features of circumstances faced the development of Yunnan tobacco enterprises and the advantagesand disadvantages of Yunnan tobacco enterprises in view of the value chain are analyzed. Some strategies for thedevelopment of Yunnan tobacco enterprises based on alliance are advised.