客车产品定义前的实地访问式市场调研方法

Market research method through interviewing about bus before the product defining

介绍了客车市场调研方法,分析了客车的调研准备、访问过程和调研总结。通过这种调研,可以对产品进行更准确的定位,从而确定研发的方向。

This paper introduces bus market research method, analyzes preparation, course and summing-up of bus research.This method analyze accurately for product orientation, and define the direction of R&&D.