摘要
我国有灿烂悠久的古代文明,在历史的发展演变过程中,创造了丰富、生动、独特的文化符号,在设计艺术多元化发展的今天,设计师把汉字、吉祥符号、传统图形这些传统文化符号成功应用到标志设计中,为现代标志设计开辟了更广阔的空间.
Symbol is not only the tangible form of material but also the meaning of spirit. In this sense, the traditional culture symbol is the most important carrier of national spirit. Our country possesses magnificent and long ancient civilization and has created abundant, vivid and unique culture symbols. Nowadays, with the diverse development of art design, the designer successfully applies the Chinese character, lucky symbol and traditional symbol to the mark design, which opens up wider space for the modern mark design.
