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旅行社成为会展业经营主体的必然性和策略 被引量:6

Analysis and Strategy of Travel Agency Being the Principal Part in the Management
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摘要 会展业是和旅游业有着天然联系的极有前途的产业。旅行社成为会展业的经营主体不仅有利于会展业的优化发展 。 Industry of fair and exhibition is a prospective industry which is closely linked with the tourism industry, thus travel agency should become the principal part in the industry of fair and exhibition. This will be favorable not only to the optimized development of the industry of fair and exhibition, but also to the regulation and development of the self-management structure of travel agency.
作者 丁宗胜
出处 《宜宾学院学报》 2004年第3期32-34,共3页 Journal of Yibin University
关键词 会展业 旅行社业 经营主体 对策 Industry of fair and exhibition tourism industry principal part in the management countermeasures
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