“国货年”运动与社会崇洋观念

The Movement of “the Year of Chinese Products” and the Worship of Western World

以上海为中心的国货年运动 ,并未获致与洋货竞胜市场和减少外贸入超的预期利益 ,民众的崇洋心态构成了民族产品市场的重大阻力之一 ,而此种心态的形成 ,则与洋货物美价廉的路径依赖式影响、上层社会的消费示范作用、以及消费风尚籍商品广告和人员流动而广播蔓延不无关联。

The movement of the year of Chinese products centered in Shanghai did not achieve its goal to compete with foreign goods. One of the big reasons responsible for people’s rejecting national products is their worship of the western world, which results partly from the high quality and competitive price of foreign goods, the consumption example set up by the upper class, and the spread of consumption fashion brought about by commercials and population flow.