旅游企业国际化及其运作研究

The Internationalization of Tourist Enterprises and the Reserch into Their Operations

随着 ＷＴＯ的到来和中国旅游市场的进一步对外开放，将会有更多的国际旅游企业集团通过合资、合作、直接投资等方式进入中国旅游市场，民族旅游企业将面临着更趋激烈的国内竞争及国际化的问题。随着中国公民出境旅游市场的渐成规模和民族旅游企业的强大，我国的旅游企业也将会走出国门，向国际化运作的方向发展。在这一背景下，对旅游企业国际化的背景、特征与运作方式的系统研究将有助于民族旅游企业在国际旅游市场上寻求竞争优势和发展模式。

Along with the approaching of WTO and further opening of China's tourism market,more and more foreign tourism corporate groups will get into China's tourism market, through joint - ventures, co- operation and direct investment. So, the national tourism corporations will face an international keen competition in the domestic market. On the other hand,in pace with outbound tourism developing and national tourism corporate strengthening, transnational business and globalization will be the inevitable choice strategically. Aiming at it, the author has done a research systematically on the background, looking into its characteristics and operating model of transnational business of tourism corporations.