摘要
大规模定制模式将是 2 1世纪主流的生产模式 ,而客户关系管理则日益重要。两者结合带来的创新就是 :以大规模定制模式满足个性化的需求 ,驱动客户关系管理。文章探讨了面向大规模定制模式的客户关系管理的特点、信息流程及功能构成。
Mass Customization is becoming the prevalent model in the 21st century as well as CRM is becoming more and more important. Innovation from the integration of MC and CRM is that the customized needs are satisfied in the MC model which will possibly boost CRM. In this paper, I described CRM for Mass Customization about its characteristic ,information process and function composing.
出处
《组合机床与自动化加工技术》
北大核心
2004年第7期4-5,共2页
Modular Machine Tool & Automatic Manufacturing Technique
关键词
大规模定制
客户关系管理
信息
功能模块
mass customization
customer relationship management
information
function module
