摘要
本文通过对传统营销渠道的分析 ,指出了传统营销渠道中存在的问题 ,提出了企业应注重营销渠道的观念及策略创新 ,以提高企业的整体效益。
Based on the study of some problems existing in traditional marketing channel, the writer of the article suggests that an enterprise should attach great importance to the innovation in marketing ideas and tactics for better overall benefits.
出处
《武汉工程职业技术学院学报》
2004年第2期68-70,共3页
Journal of Wuhan Engineering Institute
关键词
营销渠道
营销观念及策略创新
marketing channel
innovation in marketing idea and tactics
