广告创意中的情感手法

Emotional technique in advertisement's creation

广告是引起—激发—欲求—促成行动,达到销售的目的。广告创意中的情感手法是强调以"软"性手段,与消费者进行沟通,真正达到晓之以理,动之以情,与不知不觉中将广告信息植入受众的意识潜层。

Advertisement is a process of cause-stimulate-desire-facilitate, which can achieve its marketing purpose. Emotional technique in advertisement's creation is to emphasis that the advertisers should communicate with consumers by the means of mentality. The advertisers can reach the certain level by telling the rationality or trying to move emotionally the consumers, so that they can establish the information unconsciously into the consumers' subconsciousness.