2008年北京奥运会纪念币销售策略

On Sales Strategy of Beijing 2008 Olympic Games Commemorative Coins

采用文献资料法、数理统计法和实物研究法 ,对历届奥运会主办国销售的纪念币和我国体育题材纪念币的发行情况进行系统比较分析 ,充分揭示奥运会纪念币发行的动态特征和成败规律 ,从中提炼出 2 0 0 8年北京奥运会纪念币营销战略构思 :第 2 9届奥运会纪念币的规格、品种、设计要创新 ,发行数量要控制 ,发行体制、发行渠道、发行层次要调整 ,同时要规范各级销售环节 ,加大营销宣传力度 ,扩大纪念币的收藏队伍 ,让更多的人了解奥运会纪念币 ,使奥林匹克精神更加深入人心。

By means of literature, mathematical statistics and study on material objects, this paper systematically compares the issue of commemorative coins sold by all previous hosts of the Olympic Games with that of Chinas' PE commemorative coins and analyzes the difference between them. It reveals the dynamic characteristic and the rules of success and failure about the issue of the Olympic Games commemorative coins, and suggests significant conception of sales promotion for Beijing 2008 Olympic Games commemorative coins. For the 20th Olympic Games commemorative coins, new traits must be blazed in size, variety and design, and its issue must be controlled. Also, the system, the way and the levels of the issue must be restructured. In addition, links in the sales chain must conform to the standard. At the same time, we must carry on active sales propaganda so that more and more people get acquainted with Olympic commemorative coins, and the number of people get acquainted with Olympic commemorative coins, and the number of people collecting commemorative coins increase greatly.