摘要
色彩对包装装潢设计是至关重要的 ,要充分重视并研究市场的变化 ,将色彩的基本理论灵活地应用于包装装潢设计中 ,使设计的色彩符合市场的审美需求 ,能够满足人们追求新配色的心理。从多个方面研究色彩的时代特征与倾向 ,保持包装装潢色彩设计的创造性是每一个平面设计师为之努力的方向。
Colors play vital role in packing decoration,which is supposed to be in accord with the market orientation. To employ the basic principles of colors in packing decoration can help to meet the aesthetic demand of marketing and people's desire for new color matching. To get creative design is every plane designer's intention,so era characteristics and trend should be studied.
出处
《哈尔滨学院学报》
2004年第8期101-103,共3页
Journal of Harbin University
关键词
包装装潢
色彩
整体
功能
情感
流行色
packing decoration
color
integration
function
emotion
popular color
