媒介集团化的喜悦与尴尬

The Joy and Embarrassment of the Mass Media Collectivization

媒介集团化被认为是我国媒介走向世界的重要措施 ,但媒介集团化应该是市场经济的产物 ,还是行政命令的结果 ,并没有取得共识。违背新闻传播媒介自身发展规律的集团化过程遭遇了预料之外的尴尬。集团化以后的媒介社会性质和社会地位应该怎样确定 ,如何尽快掌握世界传播市场一体化背景下的媒介集团运行规律、规则和各种惯例 。

Media collectivization is considered an important measure when Chinese media groups enter into the world. However, there is no consensus whether the collectivization should be the outcome of market economy or administerial command. The recent process of collectivization, violating the own laws of mass media, encountered unexpected embarrassment. To accelerate the progress of media collectivization, it comes out the following important questions, how to define the character and status of mass media society after collectivization; how to master the laws, rules and routines instructing the media groups as soon as possible, in the background of the integration of the world communication market.