新闻内容分析的信度和效度

The Reliability and Validity of News Content Analysis

从样本选取、类别建构和编码、数据解释三个方面剖析了两篇关于运用内容分析法分析美国媒体对中国SARS事件报道的研究论文。认为要保证内容分析研究的信度和效度,样本的选取应该具有代表性;研究类别建构应该抓住问题实质,归类必须详尽并且互斥;对数据的解释需要结合恰当的理论框架并置入历史文脉背景之中。

The thesis analyzes two articles about the content analysis on the foreign reports on theChinese SARS event half a year ago from the ways of selection of sample, construction of category andcoding, explanation of the statistics result, and emphasizes that content analysis is a systematicprocess in which credibility and valdity should be bear in mind.