摘要
在戊戌维新时期 ,《湘报》刊登了大量文化类广告。通过对《湘报》广告的整理归类以及对文化类广告的数量、内容及其特点的详细分析 ,我们可见戊戌维新运动时期文化领域出现的新变化和新气象 ,同时 ,也可见维新派是如何以报馆为阵地 ,利用广告这种特殊的方式来推动新文化运动发展的。
The Xiangbao published a large number of advertisements of cultural type during the period of the Constitutional Reform and Modernization of 1898. Through the compilation and classification of these advertisements and detailed analysis of their number, content and feature, we can discover the new variant and phenomenon taking place in such period. Furthermore, we can get to know that the reformers pushed the new cultural movement forward with the help of newspaper office and advertisements. This reflects indirectly that the year 1898 is an important year for the development of Chinese modern culture
出处
《广西师范大学学报（哲学社会科学版）》
2004年第3期112-115,共4页
Journal of Guangxi Normal University(Philosophy and Social Sciences Edition)
关键词
湘报
广告
文化运动
Xiangbao
advertisement
cultural movement
