“奥运经济”与我国林业发展机遇

Discussion on the Advantages of the Development of the Forestry in China taken by “Olympic Economy” and the Relevant Countermeasure

北京奥运经济发展形成巨大的市场,奥运会前后全市累计投资需求将超过15000亿元。指出奥运经济带给林业的直接机遇是北京绿化美化、防沙治沙工程。分析了前、后奥运时期的市场机遇,认为我国林业企业大多为中小企业,在价格、成本、人和地利等方面具有优势,关键是要做好营销组合,提高产品质量。

Because of the promotion of Olympic Games, the larger market can be formed. The investment to Olympic Games exceeds 1500 billion. The advantage that the Olympic Games take to Chinese forestry is the fund to do forestation of Beijing and combat the desertification. After analysis the market opportunity coming from the Olympic Games, the author thinks the Chinese forestry has big advantages. Because most of the forestry enterprises are middle and small size and there are so many advantages in the price and cost and the source of employees. So the most important thing for Chinese forestry is to do good combination of management with sales as well as to improve the quality of forestry products.