摘要
ISO9000标准明确了“以顾客为关注焦点”,本文分析了企业顾客的分类,顾客满意的理论分析,企业如何研究顾客 满意程度,如何管理顾客满意做了几点探讨。
ISO9000standard presents that the focus is customer. It analyzes that the classification of corporat customer and the theory of customer satisfaction, how corporat analyzes the degree of customer satisfaction and manages customer satisfaction in this paper.
出处
《经济与管理》
2004年第8期90-92,共3页
Economy and Management
关键词
顾客
顾客满意
企业
customer
customer satisfaction
corporat
