企业文化的力量:一种实证视野——TCL集团的企业文化理论构建与实践

Power of Enterprise Culture:An Empirical Perspective——A Theoretical and Practical Approach to the Enterprise Culture of TCL Group

企业文化是企业成长的信念力量与核心"软件"。广东TCL集团以其具有TCL特色的企业目标、企业使命、企业宗旨、企业精神、企业经营策略,构建了一个系统完备的"合金文化"体系,有力地推动了TCL集团的非常规发展,也验证了企业文化的超凡力量,为当代企业的发展提供了一个成功样板。

Enterprise culture serves as the power in belief and the key'software'during the growth of the enterprises.The TCL Group,by the way of its target,mission,aim,spirit and operation strategies,has established a system of'alloy culture',which not only promotes the development of TCL,but also proves the significant power of the enterprise culture,thus offering a successful example for the modern enterprises.