1Daniel Kahneman, Jack L. Knetsch, and Richard H. Thaler (1986). "Fairness and the Assumptions of Economics" [J ] .Journal of Business, 59 (October), S285-S300.
2Lisa E. Bolton. Luk Warlop, and Joseph W.Alba (2003). Consumer Perceptions of Price(Un) Fairness [ J ] .Journal of Consumer Researchm, 29 (March), 474-491.
3Richard L. Oliver and John E. Swan (1989).Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction [J ].Journal of Consumer Research, 16 (December),372 - 383.
4Margaret C. Campell ( 1999 ). Perceptions of Price Unfairness [J ] .Journal of Marketing Research, 36 (May), 187- 199.
5Richard A. Briesch, Lakshman Krishnarnurthi,Tridib Mazumdar, and S. P Raj (1997). A Comparative Analysis of Reference Price Models[J ] .Journal of Consumer Research, 24(September), 202 - 214.
6Robert Jacobson and Carl Obermiller (1990). The Formation of Future Expected Price: A Referenc Price for Forward - Looking Consumers [ J ].Journal of Consumer Research, 16 ( March ),420 - 432.
7John M. Bates and Andre Gabor (1986). Price Perception in Creeping Inflation: Report on an Enquiry [J] .Journal of Economic Psychology. 7(Septermber), 291- 314.
