摘要
在B.Joseph Pine Ⅱ与James H.Gilmore的“体验式经济时代已来临”观点基础上,通过对我国 旅游业的发展状况及旅游产品独特性的分析,提出了旅游企业导入体验旅游营销理念的必要性,并进一步探 讨了体验旅游营销理念在旅游企业营销活动中的具体实施策略。
Based on some viewpoints in the age of experience economy put forward by B. Joseph Pine 11 and James H. Gil-more, this paper analyzes the development status of tourism in China and peculiarity of tourist product, offer the marketing notion called experience tourism which is necessary for a tourist enterprise to use in China. It also discusses several specific implementation tactics in the marketing activities.
出处
《上海管理科学》
2004年第4期26-27,共2页
Shanghai Management Science
关键词
旅游产品
市场销售
体验式经济
旅游市场
tourist product, marketing notion, experience marketing, marketing tactics
