基于网络的金融营销

Internet - based Finance Marketing

自20世纪60年代以来,世界各国出现了一场以金融创新为标志的金融革命,这场大规模的金融革命不仅对世界各国的经济发展产生了极大震动,而且使各国的金融体系和传统的金融业务受到了巨大冲击。进入20世纪90年代以来,随着世界经济发展全球化的加强,以及计算机技术、网络技术的发展,金融创新又出现了新的发展趋势,基于网络的金融营销应运而生,它的出现不仅改变了金融产品、金融业务、金融体系的传统理念,而且也使金融机构的营销策略发生了巨大的变化。本文将以基于网络的金融营销为主体,对其所产生的背景、优劣势、现状及发展展望进行介绍。

Since 1960s', a financial revolution characterized by financial innovation have emerged all over the world. This large - scale revolution not only dramatically shook the economic development of various countries, but also brought a great attack to their financial system and traditional financial business. After 1990s', with the economy globalization and the development of IT technology, financial innovation has a new trend of development - Internet - based finance marketing appeared. Its appearance changed the traditional philosophy of financial products, business, system as well as the marketing strategies of financial institutions. Due to these reasons, this article will mainly deal with Internet -based finance marketing and do related research about its background, advantages and disadvantages, current condition and development in the future.